Why 70% of Mobile Users Can’t Reach Your CTA—and How to Fix It
In 2025, the most common mistake in mobile app design isn’t ugly UI. It’s misaligned intent. Your call-to-action—the moment of conversion, commitment, or engagement—is often buried in a place the user can’t even reach. Let’s talk about the Thumb Zone. It’s a concept that’s been around for a while but [...]